The Ad Store

I got lots of calls yesterday and this morning about what I think about Amazon buying Zappos. It’s great for Zappos and people who love Zappos. It’s pretty simple from where I sit. Before Amazon came along Zappos had investors that were looking to get a return on their investment sooner rather than later. That’s [...]

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The Ad Store went to Sin City last week to visit our friends over at zappos.com. Whereas many poor souls end up losing their shirts in Vegas, a whole bunch of zappos.com employees ended up losing their hair. Because Thursday was the annual ‘zappos.com Head Shaving Day’.
A small tent was set up on the forecourt [...]

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It’s not digital and even the Web 2.0 people love it. That’s right, everybody loves the Zappos security bins at airports around the country. They started last year and they’re back by popular demand. Last year’s creative featured location specific lines like “Put shoes here. (dotted outline for your shoes) Buy shoes here. [...]

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